A Night at the Museum
Disney take over the American Museum of Natural History for one fantastic night only.
When Disney Advertising Sales decided to host their annual client party in the Milstein Hall of Ocean Life at the American Museum of Natural History in New York, they challenged 2Heads to design an environment and evening event that would do justice to such an iconic space.
The Brief | A Night to Remember
After a very successful year, Disney Advertising Sales wanted their annual client party held in New York to be an extravaganza of a night. Held in the extraordinary Milstein Hall of Ocean Life, the event had to be on a similar scale, with colourways and branding that reflected the environment and played homage to the great blue whale at its heart.
2Heads worked closely with Disney on the transformation of Milstein Hall and Planeterium entrance into a party venue with a difference, building on Disney’s requirements to create an immersive and fun journey for each guest. Each environment, from the focal central bar, networking areas and photo opportunities had to focus on an individual experience for the attendees that incorporated on-brand entertainment at its best.
The Solution | Full Brand Immersion
To celebrate excellence in storytelling, technology and innovation, 2Heads developed and delivered a premier client party to to remember, including concept, design, fabrication, audio visual, production, catering & venue liaison and guest experience.
Pulling inspiration from the grandeur the space provides, the aesthetics and experiences reflected clean, modern design with a hint of playfulness to provide the DAS team and their clients with a memorable experience.
Bringing nature to life, architectural effects developed distinct spaces with customizable modern lighting design and accent planting used to create immersive spaces and natural opportunities for brand messaging.
The fun continued late into the evening with VIP guests treated to music sets from DJ Kennedy, themed cocktails and amazing food from a series of chef kitchens. Inspired by the Museum, the digital photography studio with glassless frame transported guests into the natural world with professional photographers capturing the scene and the moment for posterity.
To learn more about how 2Heads can design and host a night to remember for your brand , contact us.